Strategic Thinking of China's Soft Power Construction
The concept of soft power was proposed by an American scholar, Joseph Nye. In recent years, many countries are paying more and more attention to the construction of soft power - an increasingly important part and means in international competition. Based on an analysis of soft power, the paper illustrates three major differences between China and America in the process of soft power building, proposes inner and outer construction of China's soft power, and highlights the three principles that call for special attention in the nation's soft power construction.