Analyzing the Consequences of and Countermeasures against MNCs Violating CSR
Academic research of corporate social responsibility （USK） laas snowea an upsurge o~ organizations, models and tools for the measurement and evaluation of CSR. Despite this academic response, shocking accounts of corporate scandals involving multinational corporations （MNCs） from the developed countries, especially some world-famous MNCs, have been brought to the spotlight in recent years. Based on substantial literature review, this article presents two basic types of consequence of MNCs violating CSR： one is the degradation of cultural ethics in host countries, and the other is the deterioration of MNCs＇ corporate culture. Further, we suggest that the major countermeasure against the CSR violation should nurture a competitive market environment, which offers the consumer a wider selection range of products or brands.
multinational corporations (M-NCs)corporate social responsibility (CSR)consequences ofviolationcountermeasure against violation
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