Current Situation, Problems and Strategic Choices of Network Marketing of the Catering Industry in Guangdong
As the Intemet becomes an essential part of everyday life, network marketing is becoming an important marketing measure for catering business. Since large-scale domestic and foreign catering groups with their skillful network marketing have taken up a large proportion of market share, the catering industry in Guangdong province is more competitive than before. Based on the analysis of the status quo of the network marketing of the catering industry in Guangdong, the paper explores how to further promote the competitiveness of local caterin~ businesses.