A Study on Tourist Perception and Compensation Intention of the Value of Mangrove Ecological Products in Zhanjiang
In recent years,Zhanjiang has actively built a"city of mangroves"and explored the value realization mechanism of mangrove ecological products under multiple backgrounds such as ecological protection and tourism development.However,existing research has paid insufficient attention to the value of mangrove ecological products from the perspective of tourist perception and compensation.This study takes the mangrove forests in Zhanjiang as the research object,obtains 489 questionnaire samples from the perspective of tourists as the main body,scientifically analyzes the tourist perception and evaluation status of the ecological product value of mangrove forests in Zhanjiang,and further explores the tourist compensation willingness and its impact relationship of ecological product value perception using multiple linear regression method.The study found that:(1)the overall perception of tourist perception of the ecological product value of mangrove forests in Zhanjiang is relatively low,and the perceived evaluation of different types of mangrove ecological products from high to low is in the order of regulation,culture,and supply;(2)tourists have a relatively strong willingness to ecological compensation,with age,education level,occupation,income,and the number of visits having a significant impact on compensation willingness,while gender and place of origin have no significant impact on compensation willingness;(3)the perceived value of cultural ecological products and local attachment have a significant positive impact on tourist compensation willingness,while the perceived value of regulatory and supply ecological products and positive psychological emotions do not have a significant impact on tourist compensation willingness.
Zhanjiangmangrovesecological productperceived valuewillingness to compensate
万方数据
维普
