The Visual Expression and Cultural Identity of Multi-Ethnic Rural Theme Films and Television Works in the New Era
In the social context of rural revitalization,films and television works with multi-ethnic rural themes in the new era have developed rapidly and presented new discourse orientations.The production of multi-ethnic rural films and television works adopts a multi-modal approach involving text,imagery,language,sound,space,etc.The construction of cultural identity is collectively formed through multi-dimensional temporal and spatial landscapes,distinctive brand landscapes,and meaningful landscape cores.In addition,faced with the new Internet environment and the development trend of media convergence,creators have expanded the audience scope of multi-ethnic rural theme films and television works by shaping distinctive ethnic cultures and constructing thematic cultures.They have adjusted their communication strategies and effects,increased audience engagement,and created significant communication value.This has enriched the range of visual expressions for China in the new era and indirectly contributed to the inheritance and protection of minority ethnic cultures and intangible cultural heritage.
theme of rural revitalizationmulti-modalmulti-ethnicfilms and television works
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