Study on the Perception of Luoyang's Tourism Image Based on Network Travelogue Text Analysis
With the development of the all-media era and the influence of internet thinking,online travelogues have become an important channel for tourists to obtain information about travel destinations before their trips.The content of these travelogues has become a crucial means for studying the perceived image of tourism destinations.This study employs network text analysis using Rost Content Mining 6.0 software to explore tourists'perceptions of Luoyang's tourism image from their perspective.The results indicate that tourists have an overall positive and favorable perception of Luoyang City as a tourist destination.Based on the current issues in Luoyang,the study offers several suggestions:deeply explore Luoyang's cultural connotations to create a core tourism brand;learn from advanced management experiences both domestically and internationally to optimize the operation of scenic areas;strengthen tourism price regulation to enhance the tourist experience,promote high-quality development of the tourism industry,and further elevate Luoyang's tourism brand image.
traveloguetourism imageimage perceptionLuoyang City
万方数据
维普
