Digital transformation is one of the most important driving forces to promote enterprise innovation in the era of digital economy.Using the data of China's A-share listed companies from 2016 to 2022,this paper aims to investigate the influence mechanism of enterprise digital orientation on enterprise dual innovation from four dimensions of digital technology scope,digital capability,digital ecosystem coordination,and digital architecture configuration,and introduce CEO narcissism at the micro level to observe the possible regulatory effects.It is found that the enterprise digital orientation has a significant positive effect on both the exploitative innovation and the exploratory innovation,so do the scope of digital technology and the digital ability on the dual innovation,the digital ecosystem coordination and the digital architecture configuration on the exploitative innovation,and the CEO narcissism factor regulates the digital orientation on the dual innovation.Mechanism inspection shows that enterprise digital orientation promotes dual innovation by increasing R&D investment and promoting digital transformation.Further research shows that the influence of digital orientation on dual innovation has obvious heterogeneity,that is,when the demand of external innovation is low,and high-tech enterprises and CEO equity incentive is high,the influence of digital orientation on exploratory innovation is more obvious;when the demand of external innovation is high,and high-tech enterprises and CEO equity incentive is low,the influence of digital orientation on exploitative innovation is more obvious.This study deepens the discussion of the relationship between enterprise digital transformation and dual innovation,and provides necessary policy suggestions for the government to support the digital transformation of enterprises.
digital orientationambidextrous innovationCEO narcissismequity incentivedigital trans-formation
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