Analysis of the concept of brand era of TV channel packaging
As people life level of ascension, and also in deepening, especially the brand concept is increasingly being deepened. Is not only the goods on the market in the brand effect, television channels. In the process of market competition, the competitiveness of the TV channels are increased. Therefore, for TV programs, channel, and the overall image, packaging has become a means of competition, is also an expression of the art form. TV packaging in our country already has a period of history, means and forms of art also vary. To shape a better channel image needs to be in terms of channel operation concept and audio-visual to do further research, this article on the concept of television channel brand era packaging was studied and analyzed.
Brand eraThe TV channelPackagingConceptAnalysis of the
NETL
NSTL
万方数据
维普
