Implications of the Internet platform operation of TV media
The Internet platform operation has its own open sharing, interactive, cheap, break through the limitations of time and space and so on characteristics, audience can effectively obtain larger market share. TV media should actively absorb the Internet media operation advantages, make their own media development improvement, repair and maintenance of program resource copyright, guarantee the core competitiveness of the media, television media publicity campaign efficiency, competitiveness of ascension that TV media.