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互联网平台化运营对电视媒体的启示

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互联网平台化运营具有自身开放共享性、互动性、低廉性、突破时空局限性等特质,从而有效的获取较大的市场受众份额。电视媒体要积极吸纳互联网媒体运营优势,做好自身媒体发展改良,做好节目资源版权维护,保证媒体核心竞争力,提升电视媒体对外宣传推广效率,促使电视媒体竞争力提升。
Implications of the Internet platform operation of TV media
The Internet platform operation has its own open sharing, interactive, cheap, break through the limitations of time and space and so on characteristics, audience can effectively obtain larger market share. TV media should actively absorb the Internet media operation advantages, make their own media development improvement, repair and maintenance of program resource copyright, guarantee the core competitiveness of the media, television media publicity campaign efficiency, competitiveness of ascension that TV media.

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威海广播电视台 山东威海 264200

互联网平台化运营 电视媒体 启示

2016

影像视觉
全国感光材料信息站

影像视觉

影响因子:0.007
ISSN:1673-8101
年,卷(期):2016.17(4)
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