On the adaptation of the network novel from the perspective of media communication
The present network novel still become resources and adaptation of the film and television play creation matrix. "Script shortage" and the decline of the industry, make network novel subject. Midday sun company continuously introduced a "list of reed {langya}" the pretender "ode to joy" and a series of channel TV, become the focus of attention in the field of national television. This article mainly to explore the present network novel, via IP value, medium of communication, marketing strategy and so on, analyses the reason of network novel, film and television market and its cultural value contains.
The network novelsIP valueMedia transmissionThe marketing strategy
NETL
NSTL
万方数据
维普
