The social aesthetic education centered on"intangible cultural heritage"needs to address the switch of its mechanisms of generating aesthetics and value systems between the industrialized society and the original rural communities.The cultural and creative economy offers diverse value pathways to achieve this transformation.This article uses the Shanghai Straw Weaving Cultural and Creative Center in Xuhang Town,Jiading District,as a case study.Based on participatory observation and interviews,it examines how a handicraft rooted in traditional local communities can integrate closely with"creative design"and"public education"to gain new vitality.The cultural and creative economy not only makes social aesthetic education an important channel for the dissemination of intangible cultural heritage but also,by creating a new valorization process,reciprocates the local community with a greater sense of meaning and values in heritage preservation.
关键词
社会美育/非遗/徐行草编/文创经济
Key words
social aesthetic education/intangible heritage/Xuhang grass weaving/creative economy