Fuzzy comprehensive evaluation of purchase decision online for clothing lucky bag
In order to relieve the inventory pressure of clothing enterprises effectively,online shopping clothing lucky bag was taken as the research object,and fuzzy comprehensive evaluation method was applied to make decision discrimination and evaluation for the sales problem of the mismatch between consumer demand and market supply.The factors affecting the decision of online shopping were determined,then the evaluation index system and evaluation matrix were constructed by questionnaire.The weight value of each indicator in the evaluation system was obtained by expert estimation method.The principle of maximum membership degree was used to comprehensively evaluate each indicator layer by layer.The results showed that the garment factor and price factor accounted for a higher weight in the first-level indicator,while the style,category,store product review and customer service response timely accounted for a higher weight in the second-level indicator.And the evaluation index system is very important for purchasing clothing lucky bag online decisions.Finally relevant suggestions for clothing enterprises to sell clothing lucky bag products were put forward.
NETL
NSTL
万方数据
