Innovative design of automobile soft decoration based on local industry and national culture——Taking WULING automobile brand as an example
The current automobile soft decoration products are popular and universal,lacking a deep,organic integration with automobile brands.Adhering to the design concept of"mining common connotation to find intersection,integrating ethnic and fashion to do multiplication and division,and following simplification and series to do addition and subtraction",we investigated and screened local Miao and Dong ethnic cultural elements with high recognition,selected the most representative quintessence of local Miao and Dong totems:"Butterfly Mother",fish,etc.,and carried out the innovative design and practice of"car decoration integration"with WULING brand multi-purpose vehicles and new energy vehicles as the carrier.This will help to build a regional brand and promote the upgrading of local automobile industry and the development of national culture.
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