Cultural Product Trade Between China and RCEP Partners:Opportunities,Challenges and Countermeasures
The high-quality development of cultural product trade is an essential path to achieving cultural confidence and building a culturally powerful country.In recent years,the scale of cultural product trade between China and other Regional Comprehensive Economic Partnership(RCEP)partners has generally shown an upward trend,and other RCEP members have become important partners of China's cultural product trade.The full imple-mentation of RCEP,the gradual increase in the influence of Chinese culture,and the increasingly rich trade cooper-ation platforms have brought new opportunities for the trade of cultural products between China and related coun-tries.However,at the same time,the international competitiveness of China's high-tech and high-value-added cultural products could be stronger,the trade structure with RCEP partners could be more balanced,and digital trade still needs to be upgraded.In the new development stage,we should make full use of the major opportunities provided by the implementation of RCEP to enhance the international competitiveness of China's cultural products,expand cultural product trade cooperation channels,promote the digitalization process of cultural product trade,en-hance the healthy and sustainable development of cultural product trade between China and RCEP partners,and pro-vide the power of Chinese culture into the building of a global community with a shared future.
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