This paper observes that although the sales channels of export products are seldom mentioned in trade theories,in fact,China's exporters are highly dependent on local channel players in export destination coun-tries,and exploring the impact of local channel players on China's exports is conducive to a more targeted approach to unclogging the international macro-cycle and realizing downstream upgrading of the value chain.Therefore,this paper introduces the concept of channel markup to quantitatively describe the cost and market power of channel players in export destinations.Firstly,it introduces the definition of channel markup,how to measure it,and dem-onstrates the characteristic facts of channel markup from the levels of country,industry,and year,respectively,and searches for the relevant influencing factors of channel markup by decomposing it.Secondly,links channel markup with export share and export price,thus arguing that channel markup can be regarded as a potential non-tariff trade barrier.Finally,suggests that exporters can avoid such trade barriers through trade service-oriented investment,but it takes a longer time and cost,compared to which cross-border e-commerce may be a more efficient way.
distribution marginsnon-tariff barriersdistribution-oriented FDI
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