The Impact and Countermeasure for the Implementation of New Cross-border E-commerce Tax Policies in Europe and the United States
Cross-border e-commerce, as a new industry and a new mode, breaks the limitations of time and space, reduces trade costs, provides development opportunities for small and medium-sized enterprises, and has become a new driving force for the development of China's foreign trade, a new channel for transformation and up-grading, and a new gripping force for high-quality development. The large-scale overseas expansion of Chinese cross-border e-commerce enterprises has had a significant impact on the European and American markets, and ex-posed a series of compliance problems, prompting European and American countries to implement a series of tax re-form policies to reduce the competitive advantage of similar overseas enterprises, and this will bring significant un-certainty to Chinese cross-border e-commerce enterprises. This paper focuses on analyzing the positive and nega-tive impacts of cross-border e-commerce tax reform in Europe and the United States, and proposes that cross-bor-der e-commerce enterprises should make full use of policy support at the national level, reduce the risks of politics, payment, logistics etc., actively promote the transformation of digitization and compliance, rationally layout over-seas warehouses, accelerate the implementation of export market diversification based on the e-commerce provi-sions of RCEP and other regional trade agreements, and promote the rapid and healthy growth of new trade forms and models.