东南亚油气市场特征及中国油气装备企业出口问题分析
Characteristics of Southeast Asian oil and gas market and analysis of export problems of Chinese oil and gas equipment enterprises
于西薇1
作者信息
摘要
东南亚国家油气资源丰富,是中国油气装备企业最早进驻和开发的海外市场.中国油气装备出口至东南亚遇到的主要问题包括:市场开发难度大,准入门槛高;项目利润薄,风险大;业务持续性差,市场份额难以维系.东南亚油气市场深受资源民族主义影响,"两极分化"严重;虽然有自由贸易政策的支持,但是东南亚国家存在严重的技术性贸易壁垒;东南亚市场开发活动对当地代理商的依赖度非常大,同时油气生产商越来越倾向于"去中间化";高端产品和技术面临欧美企业的垄断,低端产品受到当地生产商的低成本竞争.建议中国油气装备企业从建设高效的信息服务网,锻造供应链实力,建立风险应对机制几个方面来解决东南亚市场开发的困境.
Abstract
Southeast Asian countries are rich in oil and gas resources and are the first overseas markets where Chinese oil and gas equipment enterprises have entered and developed.The main problems encountered by Chinese oil and gas equipment exported to Southeast Asia include difficult market development and high entry threshold,low project profits and high risks,and poor business continuity and difficulty in maintaining market share.It is deeply affected by resource nationalism and seriously polarized.Although supported by free trade policies,they have serious technical barriers to trade.Southeast Asian market development activities rely heavily on local agents,while oil and gas producers are increasingly inclined to disintermediation.High-end products and technologies are monopolized by European and American companies,while low-end products are subject to low-cost competition from local producers.It is suggested that Chinese oil and gas equipment enterprises should build an efficient information service network,strengthen their supply chain,and establish a risk coping mechanism to solve the dilemma of Southeast Asian market development.
关键词
油气装备出口/国际贸易实务/资源民族主义/技术性贸易壁垒/油气市场/东南亚Key words
export of oil and gas equipment/international trade business/resource nationalism/technical barriers to trade/oil and gas market/Southeast Asia引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据