Research on local life facilitating innovative marketing of retail business in gas stations
In order to increase the sales level of gas station convenience stores,the convenience store industry needs to try new initiatives,new technologies,and new modes to cope with the rapidly changing new needs of consumers.By studying the business models of local life industry giants in lifestyle apps,this article conducts a study on the development of local life in gas station convenience stores,analyzes the opportunities that the local life business model brings to the retail business of gas stations,and gives the direction for the application of the local life model in the retail business of gas stations.
convenience store at gas stationlocal lifebusiness model
国家科技期刊平台
NSTL
万方数据
