关于本地生活商业模式创新加油站零售业务营销的研究
Research on local life facilitating innovative marketing of retail business in gas stations
张荻萩 1杨子燕 2白云 2李杰 2潘志丽 1李男1
作者信息
- 1. 中国石油集团经济技术研究院;中国石油集团油气市场模拟与价格预测重点实验室
- 2. 中石油昆仑好客有限公司
- 折叠
摘要
为提升加油站便利店销售水平,便利店行业需尝试新举措、新技术、新模式,以应对消费者瞬息变化的新需求.通过研究美团、抖音本地生活、饿了么、京东到家等本地生活行业巨头的商业模式,对加油站便利店开展本地生活进行研究,分析本地生活商业模式给加油站零售业务带来的机遇,给出本地生活商业模式在加油站零售业务的应用方向.
Abstract
In order to increase the sales level of gas station convenience stores,the convenience store industry needs to try new initiatives,new technologies,and new modes to cope with the rapidly changing new needs of consumers.By studying the business models of local life industry giants in lifestyle apps,this article conducts a study on the development of local life in gas station convenience stores,analyzes the opportunities that the local life business model brings to the retail business of gas stations,and gives the direction for the application of the local life model in the retail business of gas stations.
关键词
加油站便利店/本地生活/商业模式Key words
convenience store at gas station/local life/business model引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据