In order to promote the optimization of online video reading promotion services and explore the im-plementation mode of online video reading promotion,the article analyzes the definition and characteristics of online video reading promotion,and combines life cycle theory to divide the process of online video reading pro-motion into five stages:product launch,motivation stimulation,participation promotion,achievement transforma-tion,and feedback maintenance.Based on this,the online video reading promotion mode is constructed,and the practical feasibility of this mode is explored and verified through case analysis.It has important practical signifi-cance on the improvement and innovation of traditional reading promotion services.1 fig.31 refs.
维普
万方数据