摘要
文旅融合时代,公共图书馆阅读推广呈现出新的时代特征和文化内涵.本文以"城市客厅唤醒计划"项目为例,从阅读场景、产品体系、活动形式、推广主体等方面总结实践特色和实施成效,并基于存在的不足,从塑造文化特色、提升阅读体验、健全管理机制三个方面提出项目的优化路径.表1.参考文献8.
Abstract
In the era of cultural and tourism integration,the promotion of reading in public libraries presents new characteristics and cultural connotations of the times.Taking the"Urban Living Room Awakening Plan"project as an example,this article deeply summarizes the practical characteristics and implementation effects from the aspects of reading scenes,product systems,activity forms,and promotion subjects,analyzes the existing shortcomings,and proposes optimization paths for future projects from three aspects:shaping cultural characteristics,improving reading experience,and improving management mechanisms.1 tab.8 refs.
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