A Discussion on Theoretical Connotation and Practical Exploration of Digital Commerce Based on a Case Study of the Guangdong-Hong Kong-Macao Greater Bay Area
Digital commerce is an important component of the digital economy and a crucial component of the country's modernization.It also has remarkable significance for the digital transformation and high-quality development in the region.Currently,there is a lack of systematic research and summary on the theoretical connotation,content boundaries,and development practices of digital commerce.It is of urgent significance to strengthen the research of digital commerce in both theoretical and practical levels.This article defines the concept of digital commerce,explains the theoretical value and practical significance of digital commerce,and takes the Guangdong-Hong Kong-Macao Greater Bay Area as an example to sort out the characteristics and existing problems of digital commerce development in China,and puts forward suggestions for the development of digital commerce based on the framework of technology,policy,credit,professionals and promoter,providing theoretical support and practical reference for the development of digital commerce in the country.
Digital CommerceDigital EconomyGuangdong-Hong Kong-Macao Greater Bay AreaElectronic CommerceDigital Trade
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