The tourism industry is moving towards the integration of culture and tourism,digitalization and wisdom.Based on Xu Guoqing's competency-based curriculum model and technical knowledge development model,in the tourism management major we take professional competence as the logical starting point and important basis.We investigate the three employment fields of cultural tourism project(product)planning,cultural tourism project(enterprise)operation and management,and cultural tourism marketing and their target positions,analyze the professional abilities of the target positions,and determine the training objectives of high-quality and complex cultural tourism talents.Construct a curriculum system of"strong culture,heavy numbers".
coursestourism managementvocational educationdigital cultural tourismGuangdong-Hong Kong-Macao Greater Bay Area
国家科技期刊平台
NSTL
万方数据
