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地方高校商科人才数据应用能力培养体系构建

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在"十四五"期间湖北省大力发展数字经济的大环境下,地方应用型本科院校的商科专业群建设,必须遵循新发展理念,顺应新商科发展趋势,提升商科人才的数据应用能力.该文通过研究应用型商科城市大学的全新定位,基于OBE理念提出商科专业群人才数据应用能力的培养体系,包括数据应用能力界定、课程体系框架、教学方法与手段、多元评价体系构建和实践教学平台的搭建等几个方面.该培养体系可以广泛应用到商科专业群在数字经济时代的人才供给侧改革,提升人才培养的就业竞争力和持续发展力.
Under the environment of vigorously developing digital economy in Hubei Province during the 14th Five-Year Plan period,the construction of business major groups in local application-oriented undergraduate colleges must follow the new development concept,conform to the development trend of"new business",and improve the data application ability of business talents.Based on the concept of OBE,this paper proposes a training system of data application ability of business major groups by studying the new positioning of applied business urban university.The system includes the definition of data application ability,the framework of curriculum system,teaching methods and means,the construction of multiple evaluation system and the construction of practical teaching platform.This training system can be widely applied to the reform of talent supply side in the digital economy era of business major groups to enhance the employment competitiveness and sustainable development of talent training.

local colleges and universitiesbusiness majorsdata application capabilitydata thinkingcultivation system

杜晖、詹英

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武汉商学院 工商管理学院,武汉 430056

地方高校 商科专业群 数据应用能力 数据思维 培养体系

2022年湖北高校省级教学研究项目

2022456

2024

高教学刊
黑龙江省创联文化传媒有限公司,黑龙江省高等教育教学评估中心

高教学刊

ISSN:2096-000x
年,卷(期):2024.10(25)