Cultural and tourism innovation and entrepreneurship practical courses are the most important tourism practical courses for tourism management majors under the background of new liberal arts.They have a fundamental position and role in cultivating students'tourism practical ability and core tourism literacy.Based on the analysis of the meaning of cultural immersion and cultivation,as well as the analysis of the teaching implementation path,this paper proposes a cultural and tourism innovation and entrepreneurship curriculum model to promote the adaptability and efficiency improvement of the national entrepreneurship environment.Taking Inner Mongolia University as an empirical case,with the goal of actively adapting to the changes in social entrepreneurship atmosphere and reflecting regional characteristics and independent innovation through the curriculum system,a content construction framework for practical courses in cultural and tourism innovation and entrepreneurship in universities is constructed from two aspects:the basic environment and the curriculum itself.This provides some inspiration for the reform of existing related courses,and at the same time,forms a thematic area for the study of the model and content of cultural and tourism innovation and entrepreneurship courses.
cultural immersioncultural assimilationteaching systemcultural and tourism innovationcourse mode