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大数据画像技术嵌入高校精准思政的生成逻辑与实践图景

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将大数据画像技术引入高校思想政治教育过程,有助于实现精准育人.通过构建一个由数据采集层、数据处理层、画像构建层和画像分析服务层组成的四层技术平台可实现画像技术在高校精准思政教育中的整体性嵌入.具体实践表明,大数据画像技术能够有效地进行同类群体学生特征的分析、特殊群体学生的识别与分析,以及学生行为标签间关联性的深入分析,从而优化思政大数据的精准分析与再利用.然而,大数据画像技术的不当使用亦可能引发问题,导致精准思政教育的失效.因此,要辩证地看待大数据画像技术在高校精准思政中的应用,预防实施过程中技术滥用现象的产生,提高思想政治教育的针对性、科学性、实效性.
The introduction of big data portrait technology into the process of ideological and political education is helpful to realize the precise education of ideological and political education.By constructing a four-layer technology platform composed of data acquisition layer,data processing layer,portrait construction layer and portrait analysis service layer,the overall embedding of portrait technology in precise ideological and political education can be realized.The specific practice shows that big data portrait technology can effectively analyze the characteristics of similar groups of students,identify and analyze special groups of students,and deeply analyze the correlation between student behavior labels,so as to optimize the accurate analysis and reuse of ideological and political big data.However,the improper use of big data portrait technology may also cause problems,leading to the failure of precise ideological and political education.Therefore,it is necessary to view the application of big data portrait technology in precise ideological and political education,prevent the occurrence of technology abuse in the process of precise ideological and political education,and improve the pertinenceand effectiveness of ideological and political education.

big dataportrait technologyaccurate ideological and political educationwork mechanismrisk

邵彬彬、谭丽各

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浙江工商大学 公共管理学院,杭州 310018

大数据 画像技术 精准思政 工作机制 风险

2024

高教学刊
黑龙江省创联文化传媒有限公司,黑龙江省高等教育教学评估中心

高教学刊

ISSN:2096-000x
年,卷(期):2024.10(35)