This research builds a hybrid online course of Agricultural Product Marketing based on the FD-QM standard.It expounds the connotation and principles of the FD-QM standard and the current situation of Agricultural Product Marketing course and conducts the course construction from aspects such as course goal design,teaching activity design and assessment design.Through case analysis,experience is summarized,including clear and quantifiable goals,diverse teaching activities,and comprehensive and scientific assessment.The research conclusion shows that the construction of this course has achieved remarkable results and provides an effective way for cultivating professional talents.
FD-QM standardAgricultural Product Marketinghybrid online coursecurriculum constructioneducation model