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基于FD-QM标准的农产品市场营销混合式在线课程建设与实施

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该文基于FD-QM标准建设农产品市场营销混合式在线课程,阐述FD-QM标准的内涵、原则及农产品市场营销课程现状,从课程目标设计、教学活动设计和考核评估设计等方面进行课程建设.通过案例分析提出目标明确可量化、教学活动丰富多样、考核评估全面科学等措施.研究结论表明该课程建设取得显著成果,为培养专业人才提供有效途径.
This research builds a hybrid online course of Agricultural Product Marketing based on the FD-QM standard.It expounds the connotation and principles of the FD-QM standard and the current situation of Agricultural Product Marketing course and conducts the course construction from aspects such as course goal design,teaching activity design and assessment design.Through case analysis,experience is summarized,including clear and quantifiable goals,diverse teaching activities,and comprehensive and scientific assessment.The research conclusion shows that the construction of this course has achieved remarkable results and provides an effective way for cultivating professional talents.

FD-QM standardAgricultural Product Marketinghybrid online coursecurriculum constructioneducation model

赵贵玉、王柳、刘海燕

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吉林农业大学 经济管理学院,长春 130118

FD-QM标准 农产品市场营销 混合式在线课程 课程建设 教育模式

2024

高教学刊
黑龙江省创联文化传媒有限公司,黑龙江省高等教育教学评估中心

高教学刊

ISSN:2096-000x
年,卷(期):2024.10(36)