How to Tell Good Stories About China on Overseas Video-based Social Media:A Multi-level Agenda-setting Study on Different Types of YouTube Channels from 2019 to 2021
The advent of the social media era has broadened people's sources of information and broken the monopoly of traditional media as the"gatekeepers".With the development of multimedia technology and the emergence of fragmented and quick reading habits,video-based social media has increasingly become a new forum for information intake for global users and a new battleground for international communication.This paper conducted a content analysis and semantic network analysis on 387730 China-related videos posted on YouTube from 2019-2021,revealing the types,temporal changes,and cross-linguistic differences of China-related sub-topics on overseas video-based social media.The results of the second and third levels of agenda-setting analysis show that while other types of channels are closely linked in their construction of China's image,media channels present relatively independent agendas and are not well integrated into the YouTube opinion field.The study makes a theoretical contribution to the integration of international communication theory and agenda-setting theory.It innovatively compares the second-and third-level agenda-setting effects and proposes specific strategies for China on how to expand video channels for international communication.
International communicationChina's foreign communicationvideo-based social mediaagenda setting theorycomputational communication
NETL
NSTL
万方数据
