On the Basic Composition and Main Relations of"Logo Concept"in Contemporary Chinese Journalism Theory
Nowadays,contemporary Chinese journalism has formed a relatively complete discipline structure composed of four branches:historical journalism,applied journalism,theoretical journalism and intersectional journalism.Among them,historical journalism is the root,applied journalism is the foundation,theoretical journalism is the soul,and intersectional journalism is the extension.The concept of logo in contemporary Chinese journalism is composed of the concept of logo in four branches.This paper mainly starts from three branches of theoretical journalism:news ontology,news format and news relations,and preliminarily analyzes the basic composition of the concept of logo in contemporary Chinese journalism.The paper points out that in the ontological perspective,the concept of identification mainly includes"positive facts""positive news"and"whole reality".In the perspective of business form theory,the concept of identification mainly includes"party media""mouthpiece of the eyes and ears""party spirit""people's character""Ma Xin concept""news and public opinion""positive publicity(reporting)""correct public opinion""public opinion guidance""all media"and"media integration".From the perspective of relationship theory,the typical expression mode of contemporary Chinese news relations is"biased"mode--propaganda bias,political bias and social bias,and the main identification concepts are"people-centered"and"news means".Although each section has its own concept of logo,because of the systematic existence of news theory itself,the logo concept of the three sections is intrinsically unified,and they jointly constitute the logo concept system of news theory.
contemporary Chinese journalism theorylogo conceptbasic compositionmain relations
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