Abstract or Concrete?Language Strategies of Debunking Experts in Health-related Topics and Audience Attitude Change
This study explores the impact of debunking expert's debunking language attributes on audience attitude change in health-related issues.Specifically,this study hypothesizes that compared to using abstract language strategies,the use of concrete language strategies by debunking experts in communicating with rumor recipients can more significantly lead to attitude change.At the same time,the language typicality and perceived expertise mediate the effect of language strategies.In addition,this relationship is moderated by the debunking expert's level of professional capital and the psychological distance of the audience.This study suggests that when debunking experts have a higher level of professional capital,the effect of their concrete language strategies on audience attitude change is weakened.When the audience perceives a closer psychological distance to the target of the rumor,the effect of debunking experts'concrete language strategies on audience attitude change is more pronounced.Through three experiments,the hypotheses of this study are confirmed.This study provides important insights for debunking communication in the health field and offers suggestions and implications for rumor management in health issues.
Language strategyaudience attitude changedebunkinghealth-related topics
万方数据
维普
