Between the Appropriation System and the Marketization:The Financial Distress and the Sources of Funding of the Communist Party of China's Press
Since the founding of the Communist Party of China"CPC",the"appropriation system"had become the mainstream of the source of funding for the CPC's press,that was the party or the government's finance to support.This system which bound the CPC's press to the party or government finance,often made the CPC's press fall into an untenable situation when the finance fluctuated greatly.Once this situation occurred,how did the CPC's press respond to the shortage of funds?This paper takes the three times in the history of the CPC's press financial outlays as the investigation background,and the response of the CPC's press to the market-oriented reform to reduce the financial burden of the Party or government as the investigation object.We can see that in the past hundred years,the funding source of the CPC's press was like a pendulum,oscillating between the appropriation system and marketization,forming a variety of combinations,and transforming under certain circumstances.Once the financial difficulties occurred,the CPC's press would adjust the newspaper price,advertise,improve the distribution network,seek diversified management and other ways to alleviate the shortage of funds.
Newspapers of the Communist Party of Chinafinancial distresssources of funding
万方数据
维普
