The Rhetorical Changes and Conceptual Spillover of Network Neologisms under the Framework of Social Stratum Discourse(2010-2021)
In the decades since the rise of social media in 2010,an important feature of Chinese new words has emerged,that is,these new words originated on the Internet and quickly returned from the Internet to offline public life.Similar to the neologism boom of any historical period,these neologisms participated in social construction and cultural interpretation on a large scale.While entering the daily social space,the new words strengthen existing class stereotypes in society.Its class reference does not only mean objective class positioning,but also constantly infects the emotions of netizens in the class self-positioning.When the emotions reach a certain threshold,a social consensus is formed.Under this situation,the national debate on the meaning of new words has emerged,and the social groups have obtained the community identity,allowing them to construct a collective resistance,but this awareness of resistance is completed in the context of weakness-displaying,and the folk deduce it as a withdrawal-mechanism.As a negative emotion strategy,withdrawal-mechanism has a strong appeal and mobilization ability.It gains empathy without requiring logical reasoning and allows the meaning of the word to cross social circles.
social stratumnetwork neologismsrhetoricintellectual circles
NETL
NSTL
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