No Hope of Becoming Famous:Work Routines and Identity Imagination of Platform Hot Topic Operators——Field Research Based on S Internet Company
"Identity recognition"has always been an important topic in traditional journalism research.With the shift of the primary spaces for news dissemination,reception,and consumption from traditional mass media—such as newspapers,radio,and television—to social platforms operated by large Internet companies,the identity of platform hot topic operators remains underexplored.This article takes platform hot topic operators in large Internet companies whose work content is partially similar to that of professional journalists as the research object.Using an analytical framework that contrasts the two roles,this study builds on existing research approaches that summarize identity cognition based on work routines.Expand the existing discussion with the core concepts of"professional identity"and"self-identity".This article finds that platform hot topic operators mainly play the role of"liaisons"to connect internal and external media,"traders"to complete assessment indicators,and"analysts"to find work patterns.These three main types of work not only objectively create professional dilemmas for platform hot topic operators in terms of discourse resources and action limit,but also cause them to classify themselves into the buzzword of"beating workers".This article further points out that at a more macro level,first of all,this negative identification reflects the structural nature of"inside and outside the system","the overall goal of the platform and the individual positioning of practitioners"of the existence of socialized platforms dominated by commercialism.Secondly,compared with the ideal-biased"homogenous identity cognition"of professional journalist as the frame of reference,the platform hot topic operators form"heterogeneous identity cognition"with realistic bias,and"professional"goals and"self"cognition have emerged.A gap that is difficult to bridge.This provides valuable empirical material for further thinking about the relationship between platforms and journalism.
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