企业营销策略与数字化产业融合研究
Research on the Integration of Enterprise Marketing Strategy and Digital Industry
祁胜楠1
作者信息
- 1. 青海民族大学 经济与管理学院 青海 810000
- 折叠
摘要
数字化产业的崛起改变了消费者的购物习惯和信息获取方式,为企业提供了更多样化的营销渠道和更精准的数据分析工具.本文分析了企业营销策略与数字化产业融合的现状,探讨了数字化时代下企业营销的新特点和新趋势,并在此基础上提出了相应的策略建议,包括数据驱动的决策制定、个性化营销策略的运用、多渠道营销策略的整合以及持续创新和技术升级等,以期为企业提供有效的营销策略和决策支持,促进企业的可持续发展.
Abstract
The rise of the digital industry has changed consumer shopping habits and information retrieval methods,providing businesses with more diversified marketing channels and more precise data analysis tools.This article analyzes the current status of the integration between enterprise marketing strategies and the digital industry,explores the new characteristics and trends of marketing in the digital era,and based on this,proposes corresponding strategic recommendations.These recommendations include data-driven decision-making,the application of personalized marketing strategies,the integration of multi-channel marketing strategies,as well as continuous innovation and technological upgrades.The aim is to provide effective marketing strategies and decision support for enterprises,and to promote their sustainable development.
关键词
企业营销策略/数字化/产业融合Key words
Enterprise marketing strategy/Digitization/Industrial integration引用本文复制引用
出版年
2024
NETL
NSTL
万方数据