摘要
汽车工业是我国国民经济的支柱性产业.近年来,在汽车电动化、智能化发展浪潮的引领下,自主品牌汽车产品竞争力大大增强,在国内外市场份额快速上升.因此,对海外汽车消费市场基本情况开展研究对指导我国自主品牌汽车出海日益具备现实意义.本文对我国汽车产业发展现状、发展前景及发展危机进行了全面分析,并选取北美洲——全球第三大洲际汽车消费市场作为切入点,从地缘政治、宏观政策、产业基础等维度进行深度剖析,并提出自主品牌汽车出海北美洲的基本策略.
Abstract
The automobile industry is a pillar industry of China's national economy.In recent years,driven by the trend of automotive electrification and intelligentization,the competitiveness of independent brand automotive products has been greatly enhanced,and their domestic and international market share has risen rapidly.Therefore,researching the basic situation of the overseas automotive consumer market has increasingly practical significance in guiding China's independent brand automobiles to go overseas.This article comprehensively analyzes the current development status,prospects,and crises of China's automobile industry.It selects North America,the world's third-largest continental automotive consumer market,as an entry point,conducts an in-depth analysis from geopolitical,macroeconomic policies,and industrial fundamentals perspectives,and proposes basic strategies for independent brand cars to enter the North American market.
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