高科技与产业化2024,Vol.30Issue(9) :60-61.

人工智能在电子商务个性化推荐系统中的应用与优化

Application and optimization of artificial intelligence in e-commerce personalized recommendation system

王伟
高科技与产业化2024,Vol.30Issue(9) :60-61.

人工智能在电子商务个性化推荐系统中的应用与优化

Application and optimization of artificial intelligence in e-commerce personalized recommendation system

王伟1
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作者信息

  • 1. 临沂科技职业学院 临沂 276000
  • 折叠

摘要

在人工智能技术背景下,电子商务个性化推荐系统作为一种能精确匹配用户偏好并提升平台收益的工具,成为了提升网络服务体验和增强平台竞争力的关键.本文旨在针对现有电子商务个性化推荐系统中存在的局限性提出优化策略,从而增强平台的竞争力,推动平台的高质量发展.

Abstract

In the context of artificial intelligence technology,e-commerce personalized recommendation system,as a tool that can accurately match user preferences and improve platform revenue,has become the key to improve network service experience and enhance platform competitiveness.The purpose of this paper is to propose an optimization strategies for the limitations of the existing personalized recommendation system of e-commerce,so as to enhance the competitiveness of the platform and promote the high-quality development of the platform.

关键词

人工智能/电子商务/个性化/推荐系统

Key words

artificial intelligence/Electronic commerce/Personalization/Recommendation system

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出版年

2024
高科技与产业化
中国科学院文献情报中心 中国高科技与产业化研究会

高科技与产业化

影响因子:0.265
ISSN:1006-222X
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