With the continuous acceleration of the development of science and technology,all fields of society are forming close ties with the Internet,and the era of digital economy is also coming.In the context of the digital economy,various types of e-commerce enterprises emerge in an endless stream,and in the fierce market competition environment,e-commerce enterprises must strengthen internal management to adapt to the development of the digital economy as an important orientation,and put forward higher requirements in the formulation of marketing strategies and strategic development plans,so as to provide comprehensive support for the healthy and sustainable development of e-commerce enterprises.
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