With the rapid development of screenless communication technologies such as Virtual Reality(VR),Augmented Reality(AR),Mixed Reality(MR),and holographic projection,the film and television industry is ushering in an era of unprecedented immersive sensory experiences.This paper traces the evolution of media within the film and television sector and proposes innovative strategies for content creation in the screenless era,encompassing interactive storytelling,cross-disciplinary integration,personalized experiences,and the utilization of Artificial Intelligence(AI).Additionally,the paper explores strategies for content dissemination,including word-of-mouth marketing,community building,and effectiveness assessment,aiming to provide theoretical guidance and practical references for the industry's innovation in a screenless environment.
关键词
无屏传播/影视内容创新/传播策略/观众体验/交互
Key words
screenless communication/film and television content innovation/communication strategies/audience experience/interaction
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