This paper discusses the impact of digital marketing strategy on the competitiveness of small and medium-sized enterprises.The study finds that digital marketing strategies significantly enhance the market competitiveness of SMEs by improving marketing efficiency,reducing marketing costs,expanding market coverage and enhancing customer interaction.Therefore,when implementing digital marketing strategies,small and medium-sized enterprises need to fully consider their own actual situation,formulate scientific and reasonable marketing plans,and strengthen talent training and technological innovation to ensure the effective implementation of digital marketing strategies.
关键词
数字化营销策略/中小企业/竞争力/影响
Key words
digital marketing strategy/small and medium-sized enterprises/competitiveness/effect
维普
万方数据