Re-entrepreneurship Process and Mechanism of Enterprise Legitimacy Repair:A Case Study from the Optimal Distinctiveness Perspective
Existing research on entrepreneurial legitimacy focuses more on how firms obtain legitimacy and ignore the legitimacy repair process of legitimacy-losing firms.The study takes the process of creating Live Company D by Education Enterprise X as an example,bases on the optimal distinctiveness perspective,researches on the re-entrepreneurship process and mechanism of enterprise legitimacy repair.The main findings are as follows:(1)the legitimacy repair process of legitimacy loss enterprises consists of three stages.First is the legitimacy loss stage,which adopts the strategy of passive response,and is ineffective.Second is the legitimacy response stage,which is based on the industry level to take an active response strategy,with little effect.Third is the legitimacy repair stage,which is realized by adopting an energetic repair strategy from the re-entry mechanism.Passive and active responses focus on legitimacy,and the energetic repair stage repairs legitimacy by introducing uniqueness.(2)the legitimacy mechanism is"re-entrepreneurship",whereby the enterprise achieves legitimacy repair by leapfrogging from low uniqueness to high uniqueness through optimal differentiation while constructing uniqueness beyond that of the industry.The theoretical contribution is to clarify the difference between legitimacy repair and traditional legitimacy acquisition and to provide new evidence on the balance of optimal distinctiveness.This study also provides practical references on how legitimacy-losing firms can engage in legitimacy repair.
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