The"Slipping"Risk Formation and Management Mechanism of Middle-income Group in The Platform Field:A Case Study Based on Meituan Takeout Riders
As the absolute size of the middle-income group increases,there is also a phenomenon of"slipping"within this group.Previous studies on the middle-income group often focused on income distribution systems and human capital.Through a case study of Meituan,we discovered that the root cause of this"slipping"lies in the blurred scope of ecological member rights and responsibilities,and that stability relies on platform governance.Meituan,as a company in a dominant market position,avoids employment responsibilities by utilizing a flexible labor model enabled by market imbalances and algorithmic technological support.However,this labor relationship is not stable or sustainable.Takeout riders resist"slipping"through self-empowerment、maintaining their agency and adopting a multi-faceted strategy.Research has shown that government participation in formulating social security measures、platform anti-monopoly actions and empowering diverse stakeholders can block the downward"slipping"channel for takeout riders.The"slipping"of takeout riders serves as a classic case study in constructing an olive-shaped social structure and holds positive implications for improving the governance structure of national platforms and promoting shared prosperity.
middle-income peopletakeout riders"slipping"riskplatform governance theory
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