The corporate social responsibility of platform-based enterprises is crucial to promoting social and economic development.However,it shows a new model which is difficult to explain by the traditional perspectives and theories of company social responsibility.Using the multi-case study method,this paper finds five characteristics of platform-based enterprises in fulfilling their social responsibilities through coding and analyzing the social responsibility practice activities of China's top 100 internet enterprises in 2019:(1)the CSR content boundary is blurred,and the percentage of innovative CSR based on economic responsibility is high;(2)the CSR subjects are diverse,relying on responsibility-oriented platform leadership to perform differentiated management of different responsible subjects;(3)the scope of CSR object is broaden and balance the interests of different responsible objects;(4)the CSR paradigm is established in enterprise itself and the overall social resources,with more diverse and innovative modes;(5)the CSR strategic framework is prominent and the content system is complete.
关键词
平台型企业/企业社会责任/特征/案例研究
Key words
platform enterprise/corporate social responsibility/characteristics/case study
维普
万方数据