Manager's Cognitive Decision-making Mechanism for Driving Evolution of Digital Transformation Strategy:A Case Study Base on Attention Focus
Digital transformation of manufacturing enterprises is an important way to achieve manufacturing upgrding.Most prior research focused on the impact of objective factors on the transformation path and mechanism.However,limited research has explored the role of cognitive decision-making mechanism on digital transformation process.Taken Hwaway Technology as the research object,we conducted single case study.From the subjective perspective,this study developed a framework of the decision-making process of digital transformation,and investigated the mechanism of managers'attention temporal focus affect the decision-making process for digital transformation.It is helpful to deepen the understanding of the characteristics of the digital transformation mechanism of manufacturing industry,and expand the relevant research on the impact of management team's attention temporal focus on the digital transformation path through the established theoretical framework.
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