Evolutionary Mechanism of the Multiple Institutional Logics of Social Enterprises
Social enterprises are important force to solve social problems,promote social development and foster common prosperity.Based on the perspective of institutional theory,this study chooses Canyou Group as the research object to explore the evolution process of the multiple institutional logics of social enterprises.It is found that social enterprises are influenced by factors in the different development stages,forming different multiple institutional logics through differentiated institutional development patterns.The institutional background and individual characteristics make social enterprises in the start-up stage choose institutional assimilation,forming government and charitable logics.The contradiction of symbolic representation and organizational practice makes social enterprises in the growth stage choose institutional refinement,forming charitable and market logics.The institutional transformation and organizational change make social enterprises in the integration stage choose institutional diffusion,forming charitable,market and partnership logics.This study can contribute to the theory and practice of institutional logics of social enterprises in China.
social enterprisemultiple institutional logicinstitutional driverinstitutional development pattern
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