Digital Technology Drives the Digital Transformation of Business Models of Agricultural Enterprises:A Longitudinal Case Study Based on Value Co-creation
Existing research on the transformation mechanism of Chinese agricultural enterprises'business model from mechanization to digitalization is relatively lacking.This paper conducts a longitudinal case study on the business model transformation of Nanning Sugar Industry from 2015 to 2020,and finds that:First,farming,harvesting and deep processing constitute two key transformation stages of the business model of Chinese agricultural enterprises from mechanization to digitalization.Second,digitalization-based co-creation and co-operation constitute important mechanisms driving the transformation stages.This paper proposes a theoretical model for agricultural enterprises to realize business model of digital transformation through value co-creation under the situation of mismatch between digital technology and operational capabilities.It can provide practical inspiration for the country to formulate digital and intelligent agricultural policies and enterprises to implement transformation and innovation of digital operation model.
digital technologyagricultural enterprisebusiness modeldigital transformationvalue co-creation
NETL
NSTL
万方数据
