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数字商业生态系统何以支持商业模式创新?

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数智时代下商业模式创新与商业生态系统的持续演变在现有理论研究中很少涉及。既有研究虽然关注到商业模式创新对商业生态系统属性的影响，却忽视了作为组织支撑的数字商业生态系统如何影响商业模式创新。通过对西门子的单案例扎根分析，利用西门子作为同行业下游企业商业模式创新提供商和自身商业模式创新实践者的复合特征，建构出数字商业生态系统影响商业模式创新的理论模型。研究发现:(1)企业基于数字化机会识别、数字化资源获取、数字化渠道构建形成数字商业生态系统，通过多主体的互联互动，在数字商业生态系统的各个层次创造价值。(2)数字商业生态系统影响商业模式创新的机理为"数字商业生态系统→开放学习→商业模式创新"。数字商业生态系统中生产者、销售者、其他接受者、消费者等利用数字平台实现多方主体的沟通、合作与学习，数字商业生态系统通过行业内学习和行业外学习，促进商业模式创新。(3)客户已经成为数字商业生态系统中的参与者，通过与焦点企业生产者的共同开放学习与沟通，参与到价值创造中，更有效地满足客户需求。这一发现为分析数字商业生态系统与商业模式创新提供了一个新分析框架。
How Can Digital Business Ecosystems Support Business Model Innovation?
The continuous evolution of business model innovation and business ecosystems in the age of digital intelligence is far beyond the scope of existing theoretical studies.While focusing on the impact of business model innovation on business ecosystem attributes,established studies have neglected how the digital business ecosystem as an organizational support affects business model innovation.This study takes advantage of the composite characteristics of Siemens Group as a provider of business model innovation for downstream enterprises in the same industry and a practitioner of its own business model innovation and constructs a theoretical model of the impact of digital business ecosystems on business model innovation through a single case rooted analysis of Siemens Group.The study finds that:(1)enterprises form digital business ecosystems based on digital opportunity identification,digital resource acquisition,digital channel construction,and create value at all levels of digital business ecosystems through the interconnection and interaction of multiple subjects.(2)the mechanism of digital business ecosystem affecting business model innovation is"digital business ecosystem—open learning—business model innovation".In the digital business ecosystem,producers,sellers,other recipients,consumers,etc.use the digital platform to realize communication,cooperation and learning among multiple subjects,and the digital business ecosystem promotes business model innovation through intra-industry learning and inter-industry learning.(3)customers have become participants in the digital business ecosystem,participating in the creation of value through common open learning and communication with the producers of the focal enterprise,and satisfying customer needs more effectively.This finding provides a new analytical framework for analyzing digital business ecosystems and business model innovation.

digital business ecosystembusiness model innovationopen learninggrounded theory

尚晏莹、蒋军锋、张亚敏、李晓瑞、张若晨

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西安理工大学经济与管理学院,西安 710054

南京信息工程大学管理工程学院,南京 210044

中国人寿保险股份有限公司西安分公司,西安 710061

数字商业生态系统 商业模式创新 开放学习 扎根理论

国家自然科学基金资助项目企事业单位委托项目陕西省哲学社会科学研究专项项目陕西省软科学面上项目西安理工大学教师博士科研启动经费陕西省创新能力支撑计划项目

71972153105-4412230042024HZ05902020KRM177105-2560824332023-CX-RKX-142

2024

10.7511/JMCS20240506

管理案例研究与评论
大连理工大学

管理案例研究与评论

北大核心
影响因子：0.452
ISSN：1674-1692
年,卷(期)：2024.17(5)