The continuous evolution of business model innovation and business ecosystems in the age of digital intelligence is far beyond the scope of existing theoretical studies.While focusing on the impact of business model innovation on business ecosystem attributes,established studies have neglected how the digital business ecosystem as an organizational support affects business model innovation.This study takes advantage of the composite characteristics of Siemens Group as a provider of business model innovation for downstream enterprises in the same industry and a practitioner of its own business model innovation and constructs a theoretical model of the impact of digital business ecosystems on business model innovation through a single case rooted analysis of Siemens Group.The study finds that:(1)enterprises form digital business ecosystems based on digital opportunity identification,digital resource acquisition,digital channel construction,and create value at all levels of digital business ecosystems through the interconnection and interaction of multiple subjects.(2)the mechanism of digital business ecosystem affecting business model innovation is"digital business ecosystem—open learning—business model innovation".In the digital business ecosystem,producers,sellers,other recipients,consumers,etc.use the digital platform to realize communication,cooperation and learning among multiple subjects,and the digital business ecosystem promotes business model innovation through intra-industry learning and inter-industry learning.(3)customers have become participants in the digital business ecosystem,participating in the creation of value through common open learning and communication with the producers of the focal enterprise,and satisfying customer needs more effectively.This finding provides a new analytical framework for analyzing digital business ecosystems and business model innovation.
关键词
数字商业生态系统/商业模式创新/开放学习/扎根理论
Key words
digital business ecosystem/business model innovation/open learning/grounded theory