乡村振兴背景下冀南地区乡村文化创新与品牌传播
Rural Cultural Innovation and Brand Communication in the South of Hebei Province under the Background of Rural Revitalization
周燕双 1董暾 1侯轲 1卢志翠2
作者信息
- 1. 邯郸学院 夏青传媒学院,河北 邯郸 056005
- 2. 邯郸学院 软件学院,河北 邯郸 056005
- 折叠
摘要
乡村振兴战略是当前一项重要国家战略.在这个背景下,乡村文化的挖掘和传播也成为重要议题.以冀南地区为例,探讨乡村文化创新与品牌传播的重要性和现状,并提出了相应的解决方案和策略.通过对当地乡村文化的挖掘和传播,可以提高当地农民的文化自信和地方认同感,促进乡村经济的发展,实现乡村振兴的目标.
Abstract
s:Rural revitalization is an important national strategy in China,and in this context,the excavation and dissemination of rural culture has also become an important topic.Taking southern Hebei region as an example,this paper discusses the importance and current situation analysis of rural cultural innovation and brand communication,and proposes corresponding solutions and strategies.Through the excavation and dissemination of local rural culture,the cultural self-confidence and local identity of local farmers can be improved,the development of rural economy can be promoted,and the goal of rural revitalization can be achieved.
关键词
乡村振兴/冀南地区/乡村文化/品牌传播Key words
rural revitalization/Southern Hebei region/rural culture/brand communication引用本文复制引用
基金项目
河北省高等学校科学研究项目项目(SZ2024185)
邯郸市哲学社会科学规划研究课题项目(2023051)
出版年
2024
NETL
NSTL
万方数据