河南农村题材短视频的创作困境与"破圈"路径
The Creative Dilemma and"Breakthrough"Path of Short Videos With Rural Themes in Henan Province
张安琪 1黄佳翔1
作者信息
摘要
随着乡村振兴战略的全面推进与互联网的迅猛发展,农村题材短视频成为推动农业经济转型、产业增长、带动农村发展的重要阵地.河南作为农业大省,拥有丰厚的乡村资源和独特的地缘文化,加之短视频的低门槛与高流量催生了大批农村题材短视频创作博主.以5个河南农村短视频账号为研究范本,通过创作主体、内容主题和价值生成三个层面分析其创作困境:客观纪录与艺术性创作的错位、泛娱乐化与现实主义表达的错位、流量争夺与文化传播的错位.并围绕创作主体的专业化驱动、创作主题的主流化引导、文化价值优质化传播探索农村题材短视频的"破圈"路径.
Abstract
With the overall promotion of the rural revitalization strategy and the rapid development of the Internet,ru-ral short videos have become an important position to promote agricultural economic transformation,industrial growth and rural development.Henan,as a major agricultural province,has abundant rural resources and unique geopolitical culture.In addition,the low threshold and high traffic of short videos have given rise to a large number of rural themed short video creators and bloggers.This article takes five rural short video accounts in Henan Province as research tem-plates,and analyzes their creative difficulties from three aspects:the mismatch between objective recording and artis-tic creation,the mismatch between pan entertainment and realism expression,and the mismatch between traffic compe-tition and cultural dissemination.And explore the"breakthrough"path of rural themed short videos around the profes-sional driving of creative subjects,the mainstream guidance of creative themes,and the high-quality dissemination of cultural values.
关键词
河南省/农村题材短视频/创作困境/"破圈"路径Key words
Henan provice/rural theme short video/creative dilemma/"breaking the circle"path引用本文复制引用
基金项目
2022年河南省高校人文社会科学研究一般项目(2022-ZDJH-00458)
出版年
2024
NETL
NSTL
万方数据