首页|情绪唤醒度如何影响不确定性决策——基于决策偏好的视角

情绪唤醒度如何影响不确定性决策——基于决策偏好的视角

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传统的理性决策理论认为决策偏好具有一致性,但现实生活中存在大量偏好反转的“非理性”现象,因此,越来越多的研究开始关注情绪对决策的影响.本研究从决策偏好角度出发,设计了一个金钱赌局游戏,采用事件相关电位(ERPs)技术探索了唤醒度如何影响不确定性决策.研究结果表明,决策偏好受到情绪唤醒度水平调节,在高情绪唤醒度下,个体在面对风险和含糊决策时更偏好含糊,而在低情绪唤醒度下,对风险和含糊的偏好差异不明显.不仅发现了偏好反转的内在机理,完善了情绪影响决策的理论,也对解释生活中偏好反转现象具有重要意义.
How Can Emotional Arousal Affect Decisions under Uncertainty?——From the Perspective of Decision Preferences
Decision preferences are consistent according to the traditional rational decision-making theories.However,there are many phenomena of preference reversal which rational decision-making theories cannot explain in real life.Therefore,more and more researches focus on the impact of emotions on decision-making.An agent's emotion can be measured according to valance and arousal,where valance refers to whether the emotion is positive or negative (eg.animated or unanimated) and arousal refers to the intensity of the emotion (eg.peaceful or excited).A large number of researches focused on the different impact of positive and negative emotions on decision-making from the dimension of valence in the past.But these phenomena still can't be well explained purely from the dimension of valence.So it's necessary to study the impact of emotions on decision-making from the dimension of arousal.The study aims to figure out whether emotional arousal is a reason of preference reversal.Previous studies have found that different numerical sizes could stimulate different emotion reactions and large numerical size was able to evoke more intense emotional reactions than small numerical size.Thus,we designed a money gambling game to explore how emotional arousal influences decisions made under uncertainty.Four types of pictures (2 × 2:risk vs.ambiguity ; large monetary amount vs.small monetary amount) were used as stimuli in our experiment.Pictures with a gray circle in the center represented ambiguous decisions whose probabilities remained unknown.And pictures with two shades of gray semi-circle in the center represented risky decisions whose winning and losing probabilities were both 50%.Besides,large monetary amount (150) indicated high arousal level while small monetary amount (20 ) indicated low arousal level.12 master candidates (7M/5F,age 22-27,all right-handed) participated in our event-related brain potentials (ERPs) experiment.The experiment,lasting for a total of 15-20 minutes,included six blocks of 48 trials each.All the stimuli were randomly presented and participants were asked to decide whether or not to bet according to the stimuli in the gambling.After finishing the ERPs experiments,subjects were required to participate in a questionnaire to detect their emotion levels when making different types of decisions.The research results showed that large monetary amount stimulated higher level of emotional arousal than small amount (t =11.661,P =0.000),reflecting that the level of emotional arousal can be influenced by monetary amount.The P3 amplitude evoked by ambiguity decision was significantly larger than that of risk decision in large amount condition (F (1,11) =9.800,P =0.010).In contrast,no significant difference for P3 amplitude was observed between ambiguity decision and risk decision in small amount condition (F (1,11) =0.014,P =0.908).Previous study considered that when confronting both ambiguous and risky decisions,people would prefer risk ones rather than ambiguity.However,our findings revealed that decision-making preferences could be affected by emotional arousal.When in high arousal level,decision-makers will prefer ambiguous decisions compared with risky decisions.But when decision-makers are in low arousal level,the preferences between risk and ambiguity don't differ significantly.The results revealed the internal mechanism of preference reversal and enriched the theory of emotion's influence on decision-making.Also,our conclusions are of great significance on the interpretation of preference reversal phenomena in real lives.

emotionsarousalpreference reversaldecisions under uncertainty

汪蕾、陆强、沈翔宇

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浙江大学管理学院,浙江杭州310058

情绪 唤醒度 偏好反转 不确定性决策

国家自然科学基金

71071135

2013

管理工程学报
浙江大学

管理工程学报

CSTPCDCSSCICHSSCD北大核心
影响因子:1.469
ISSN:1004-6062
年,卷(期):2013.27(4)
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