Analysis and Countermeasure on Evolutionary Competition of Freight Platform Development Dilemma
In order to study the conditions for the healthy development of network freight transportation,a competition system composed of freight transportation platform,government regulator and driver is constructed.Firstly,the competition system payoff matrix is constructed,and the dynamic equations of each subject are constructed according to the Malthusian replication dynamic idea.Then,the three-party dynamic equations of the joint competition system are replicated to carry out the stability analysis of the system,and 7 stability conditions within the system are obtained.Finally,combined with numerical simulation,based on the theoretical optimal strategy set(strict management,active supervision,compliant operation),the evolution path analysis is carried out,and the internal influencing factors and evolution mechanism of the competition system are derived.The result shows that(1)if platforms and drivers choose strict and compliant strategies,government regulators will choose positive strategies to promote the healthy development of the online freight industry;(2)the customer reporting rate has an important impact on the evolution of the competition system,a higher rate of reporting drives the drivers to comply with the operation,while a low rate of customer reporting will lead to instability in the evolution of the driver's strategy;(3)in the context of strict and positive regulation of the government regulators and freight transport platforms under the premise of strict and positive supervision by government regulators and freight platforms,the cost of compliant operation determines the choice of drivers'strategies,and the smaller the cost of operation,the more drivers tend to choose compliant operation strategies;(4)freight platforms and the government need to formulate a reasonable system of rewards and punishments to promote the evolution of drivers'compliant operation strategies in order to ensure the healthy development of the industry;(5)the illegal and negative behaviors of the main bodies is curbed by the media network public opinion to a certain extent,but it cannot solve the development dilemma of network freight transport,the healthy development of the industry needs to game the system of the main bodies,and the healthy development of the industry requires the concerted efforts of all subjects in the gaming system;(6)the safety training of drivers by the freight transportation platform can reduce the probability of accidents effectively during the service process and increase the rate of the platform's evolution towards a strict management strategy.
transport economicsregulatory dilemmaevolutionary competitionfreight platformstability analysis
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