首页|Pricing strategy in the product and service market
Pricing strategy in the product and service market
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NSTL
维普
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Existing studies have mainly focused on pricing in either primary markets or aftermarkets.However,in practice,prices in primary markets and aftermarkets are closely correlated.This study examines the joint pricing strategy in both primary markets and aftermarkets based on customer utility and establishes a pricing model for profit-maximization firms.Our results show that overpricing in the aftermarket is caused by customer myopia,while the motivation of the firm to avoid customer myopia depends on its pricing strategy.A quantity-price contract in the aftermarket is designed to raise the firm's profit.
Aftermarket serviceCustomer myopiaProduct service system
Yu Xia、Jiaping Xie、Weijun Zhu、Ling Liang
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School of Business,Nanjing University of Information Science & Technology,219 Ningliu Road,Nanjing,Jiangsu,210044,China
School of International Business Administration,Shanghai University of Finance & Economics,777 Guoding Road,Shanghai,200433,China
Tourism and Event Management School,Shanghai University of International Business and Economics,1900 Wenxiang Road,Shanghai,201620,China
This work is supported by the China Postdoctoral Science FoundationKey Program of National Social Science Foundation of China
NETL
NSTL
维普
万方数据
